Ocean Floor Diamonds Are Officially a Thing: See Azlee’s New Collection With Ocean Diamonds


    Ocean Floor Diamonds Are Officially a Thing: See Azlee’s New Collection With Ocean Diamonds

    Goodden would happily say the former. The conversation around diamonds has become incredibly fraught: On one side, the lab-grown diamond community has taken issue with the environmental and social risks of diamond mining, while natural diamond organizations point out the enormous amount of energy required to make diamonds in a lab. Neither is perfect, but ocean diamonds could be a third option—one that requires less human intervention. A few years ago, Goodden saw an opportunity for a company that would exclusively collect, cut, polish, and sell diamonds sourced from the ocean; fittingly, he called it Ocean Diamonds.

    “I really wanted to do it on romantic grounds,” he explains. “These diamonds are so special—why lose them among the others? They connect you to the ocean, and they aren’t cut out [of the earth], they’re just there amongst the gravel. It’s primitive and wonderful,” he continues. “But today there is also a great wish [from consumers] to know where things come from, and we can do that better than anyone.”

    Romance aside, traceability is Ocean Diamonds’s big selling point. Goodden’s team employs a small group of “artisan divers” in Namibia who go out on small dive boats, search for diamonds along the seafloor, and bring them back to be sorted. The process is carefully documented: “We know who found each diamond, where and when they found it, which boat they were on, what the weather was like that day,” Goodden says. In contrast, larger companies use ships to comb deeper stretches of the ocean floor; the process involves pulling up gravel, sifting through it for diamonds, and returning the rocks to the sea, with less insight into where or who found each stone.

    Published at Tue, 25 May 2021 20:53:55 +0000